Julie joins MassiveMusic as the company expands its team, client base, footprint and services in the Middle East and North Africa.
MassiveMusic Dubai, the Middle East’s premier sonic identity and creative music agency, has named Julie Hanse as its new Director of Partnerships for the MENA region, as the company accelerates its regional growth and expands its portfolio of clients and services.
Bringing over ten years of international music industry experience, Hanse steps into a leadership role to spearhead partnership development, identify new collaboration opportunities, and manage strategic relationships across the Middle East and North Africa. Her appointment marks a significant step for MassiveMusic as it continues to broaden its reach and influence in the region’s rapidly evolving music and branding sectors.
Hanse began her career in New York after graduating from the Clive Davis Institute of Recorded Music at NYU’s Tisch School of the Arts. Her experience spans roles at Kobalt Music Group, 300 Entertainment and The Orchard (Sony Music), where she gained expertise in A&R, legal affairs, campaign management, and music publishing. She also holds an MSc in Strategic Marketing from Imperial College Business School, with a focus on emerging technologies in the music industry.
Speaking about her appointment, Pierre Carnet, Managing Director, MassiveMusic Dubai, said: “MassiveMusic Dubai has gone from strength to strength since setting up in the Middle East in 2022, delivering quality, tailor-made, award-winning sonic branding strategies for a wide range of businesses in an equally wide range of sectors – from established household names like the RTA and Careem to new ventures such as KSA’s recently-launched AROYA Cruises. Julie’s appointment comes at a new and exciting phase in our growth, and her expertise, experience, energy and fresh ideas are key to our continued success as we expand our team, customer base, project portfolio and footprint in MENA.”
Julie Hanse, Director, Partnerships, added: “I am thrilled to join MassiveMusic, particularly in the diverse, dynamic hub of Dubai. The MENA region continues to rapidly evolve, and it’s an exciting time for the music and branding sectors. This part of the world is delivering a huge wave of innovative talent and groundbreaking work, and I am fortunate to be part of it. MassiveMusic is at the forefront of shaping sonic identities in the Middle East – and globally. I look forward to contributing to the company’s further growth here in the region.”
MassiveMusic’s clients in MENA include Careem, RTA, BSF (formerly Bank Saudi Fransi), AROYA Cruises, TikTok, Ithra, Alrajhi Bank and Neom.