Top-performing shows include 'Studio 21', 'Ramez Aqlo Tar', 'Mamnou' Al Tajawwol', 'Souk Al Hareer, and 'Seen'.
MBC Group has announced that its programming and content have set a new record – achieving social media video views of more than 8.8bn during this Ramadan 2021 season. Logged between April 13 to May 12 this year, the total number of social media video views marks an increase of 32% compared to the same season last year.
MBC Group’s content is now one of the top-performing media companies on TikTok, recording more than 472m views during Ramadan 2021. Meanwhile, Snapchat achieved 4.2bn views – an increase of 392% compared to Ramadan of last year.
Moreover, MBC Group currently ranks in ninth position Tubular Labs’ leaderboard for global media and entertainment entities.
Mofeed Alnowaisir, Chief Digital Officer at MBC Group, said: “These record results reflect just how strong MBC Group’s content was for the Ramadan 2021 season. Our investment into our social media and digital projects has increased by 1414% compared to the same time last year. Through our social media platforms, MBC Group has succeeded in offering a hugely diverse range of content for the Arab public, no matter where they are based. It’s our drive to offer the very best of content and programming that results in us continuously topping views online. More than 8.8bn social media views in a single month is a phenomenal record never before achieved by a Middle East media company. We are immensely proud of this milestone.”
Top series and other programmes showcased this Ramadan 2021 season that performed well via social media include the Saudi comedy, Studio 21; Egyptian prank show, Ramez Aqlo Tar; and the drama, Mamnou’ Al Tajawwol. Souk Al Hareer and Seen were also popular amongst audiences.