The new partnership will include Arabic-language lifestyle content created exclusively for the MBC Group.
MBC Group has partnered with VICE Media Group, the independent youth media company, to bring cultural and lifestyle content and media training to the Kingdom of Saudi Arabia and the rest of the MENA region.
VICE, which has had offices in the Middle East since 2017, produces and distributes culture, lifestyle and entertainment content in multiple languages throughout the region.
The new partnership will include bespoke, Arabic-language content created exclusively for MBC Group across a wide range of lifestyle verticals, including food, music, fashion, the visual arts, and video games. It will be run from VICE offices in Riyadh, and also include mentorship and training opportunities for creators in the region.
Commenting on the deal, Sam Barnett, CEO of MBC Group, said: “Given VICE’s reputation for content and storytelling, we couldn’t ask for a better partnership with which to kick off 2023. We have no doubt that VICE will help deliver diverse content that will complement our current offerings on MBC.”
Nancy Dubuc, CEO of VICE Media Group, added: “MBC Group is the leading media platform in the Region, and we are happy to help extend its reach while highlighting the vibrant, emerging youth culture in the Kingdom of Saudi Arabia – where more than half the population is under the age of 35 – and across the Arabic-speaking world.”