Also, Nadim Samara joins MBC Media Solutions as Chief Operating Officer, having previously been CEO of Dubai-based Omnicom Media Group (OMG) MENA.
MBC Group has appointed Ahmed Al Sahhaf as Chief Executive Officer and Board of Directors of MBC Media Solutions (MMS), the company’s new in-house commercial and advertising sales unit launched in partnership with Engineer Holding Group (EHG).
Al Sahhaf joins with more than 15 years of expertise in the regional advertising and communications market where he was, until recently, the General Manager of STC’s Consumer Marketing Communication.
Apart from that, Nadim Samara joins MMS as Chief Operating Officer, having previously been CEO of Dubai-based Omnicom Media Group (OMG) MENA.
On his part, Waleed El-Essawy becomes the Managing Director of the MMS operations in Egypt. He joins with a vast commercial advertising experience, including at CBC TV network in Egypt.
MBC Media Solutions begins its operations this month in order to offer services to MBC Group’s clients, from the beginning of 2021. This new commercial and ad sales unit hopes to allow MBC to work more closely with clients, which include many of the world’s largest consumer brands, their marketing and advertising companies, and their media buying agencies.
The MMS Board comprises five members including Mohammed Al Khereiji, CEO of AlArabia, owned by EHG; Mohammad Alghaith, Head of Strategy and M&A, AlArabia; Marc Antoine d’Halluin, Chief Executive Officer, MBC Group; Olivier Sage, Chief Revenue Officer, MBC Group; and Abdullah Jamjoom, Adviser to the Chairman, MBC Group. Mohammed Al Khereiji becomes the Chairman of the MMS Board and Marc Antoine d’Halluin, Chairman of the Board’s Executive Committee.
Commenting on the recent appointments, Waleed Al Ibrahim, Chairman, MBC Group said: “We have assembled a strong leadership team and put in place a comprehensive governance framework to take our new venture MMS forward. Under the Chairmanship of Mohammed Alkhereiji and Executive leadership of Ahmed Al Sahhaf, this comprises executives with proven expertise in the regional advertising market, coupled with in-depth knowledge of the global media industry.
“We remain committed to offering client-partners integrated solutions across television, digital and OTT platforms. We look forward to launching MMS early next year.”