The extended licensing deal results in the ongoing broadcast of top titles across MBC2 and Shahid.
With the extension of its licensing agreement with NBCUniversal, MBC Group will continue to show Hollywood movies by Universal Pictures and DreamWorks Animation in the region.
This latest multi-year extension forms part of a 20+ year ongoing relationship between MBC Group and NBCUniversal.
With the extended licensing deal, Universal Pictures and DreamWorks Animation titles will be broadcast on MBC2, MBC’s English-language movie channel.
Commenting on the deal, Sam Barnett, CEO of MBC Group, said: “We are pleased to extend our licensing deal with NBCUniversal. This deal allows us to bring top Hollywood titles to our audiences in the region.
“Through our collaboration, we are not only able to expand the reach of NBCUniversal content but also to work together to offer a range of films to different groups of people. We can bring major action and drama franchises, as well as family-friendly animations, to our various demographics.”
Belinda Menendez, President & Chief Revenue Officer for NBCUniversal Global Distribution, added” “We are delighted to extend our longstanding relationship with MBC Group through this new licensing deal. As a result of this agreement, MBC Group can ensure that their viewers throughout the Middle East and North Africa will have a front-row seat to watch NBCUniversal’s blockbuster films for many years to come. From animated movies to action-packed thrillers, there truly is something for everyone in the family to enjoy!”
This includes the showcase of first-run box office hits for a free-to-air TV channel, such as F9: The Fast Saga, The Boss Baby: Family Business, The Croods: A New Age and The Invisible Man. Also included are the film franchises Bourne, Despicable Me, Jurassic Park and The Mummy.
The extended licensing deal also sees titles appearing on Shahid, the Arabic streaming platform by MBC Group. Focusing on family fun, featured titles include Shrek, Shrek 2, Sing, Trolls, The Secret Life of Pets, Minions, Dr Seuss‘ The Lorax and Shark Tale.
