MBC Loud FM is now broadcasting in Jeddah, Dammam and Riyadh.
MBC Group has announced the launch of MBC Loud FM – the brand-new radio station designed for English-speaking and international music fans in the Kingdom of Saudi Arabia.
MBC Loud FM follows a Contemporary Hit Radio (CHR) format that is expected to “bring new energy, new voices and completely fresh new momentum to radio in KSA and beyond,” the company said.
The CHR format focuses on playing current and recurrent popular music as determined by the Top 40 global music charts and over the past five years at a max.
MBC Loud FM will include fresh new radio jockey [RJ] talent from Saudi Arabia in its line-up, including on the flagship morning show, The Daily Wake Up.
Speaking about the new radio station, Waleed bin Ibrahim Al Ibrahim, Chairman of MBC Group, said: “MBC Loud FM represents a distinctive radio brand; one that forms part of our commitment towards the goals of Saudi Vision 2030 in the field of entertainment and broadcast. This brand-new and cutting-edge radio offering goes beyond entertainment, for it is also set to bring valuable and inspiring content to listeners in the Kingdom – whether citizens or residents, and regardless of their native language.”
Al Ibrahim continued: “English, being the universal language of communication, plays a unifying role in bringing cultures from around the world together. With MBC Loud FM, our goal is to reach a diverse audience throughout the country. By doing so, we aim to contribute to the Kingdom’s objectives in the upcoming phase, contributing to the nation’s ambitions in developments and growth in the entertainment and media industry.”
Ziad Hamza, Group Director of Audio, Radio & Music at MBC Group, stated: “This new audio experience aims to completely change the way listeners experience FM radio. MBC Loud FM aims to enrich audiences’ listening experiences and elevate their enjoyment of radio and music content. Our mission is to connect listeners with their counterparts worldwide by offering distinctive radio content that embodies an exceptional global template in both form and substance.”
Featuring fresh on-air talent from the Kingdom, MBC Loud FM will be anchored by a breakfast team. The team was chosen based on their talent and English-language skills in order to be able to connect with the broader audience of the Kingdom, particularly young listeners.
Local shows will be supplemented with world-syndicated programming, including On Air with Ryan Seacrest, as well as uninterrupted music sets from some of the globe’s best-known DJs.
Executing the brand strategy is Tarek Majdalani, who joins MBC Loud FM as Station Manager. Here, he will also lead in developing MBC Loud FM’s brand strategy, profiling, and positioning, ensuring that the station provides its audience with an exceptional listening experience.
Presented by Jay R and Danah, tune in to The Daily Wake Up on MBC Loud FM every weekday from 6 am to 10 am. The hosts will entertain with the latest music, news, and celebrity gossip, along with fun segments. Stay informed with weather and traffic updates, plus catch up on the latest in showbiz with Raya on Scoop.
Tune in to On Air with Ryan Seacrest every weekday from 4 to 7 pm to catch the latest tracks that are dominating the charts.
The globally renowned syndicated show is exclusive to MBC Loud FM in the KSA.
The Spin City radio show will bring the best local and international DJs, playing the hottest beats from around the world.
MBC Loud FM will be available on Riyadh – 99.0, Jeddah – 94.3, and Dammam – 88.5 frequencies.
MBC Loud FM is brought to you by MBC Group’s Audio & Music Department, the same entity that also runs MBC FM and Panorama FM.
