As part of the offering, new Hisense VIDAA smart TV customers in the MENA region will receive a free 12-month subscription to Shahid VIP.
MBC Group has announced that its streaming service Shahid VIP will now be available via Hisense’s VIDAA smart TV platform.
Shahid VIP is now available on all VIDAA Smart OS-powered Hisense smart TVs globally, as well as on select Toshiba, Tornado, Wansa, and G-guard models running the latest generation of the Smart TV platform.
The VIDAA platform will expand Shahid VIP’s reach across MENA and beyond, allowing fans to access a line-up of new and exclusive Shahid Originals, the best Arabic TV channels and a huge selection of top-rated series and blockbuster movies.
The companies are also deepening their cooperation in the MENA region by unveiling Shahid VIP’s first branded remote button. This will improve the discoverability of content and will enable subscribers to have one-click access to the platform.
Meanwhile, those purchasing a new Hisense VIDAA Smart TV in the MENA will be able to avail a 12-month subscription to Shahid VIP for no additional cost.
Commenting on the partnership, Luis Duran, Chief Commercial Officer of Shahid said: “This partnership with Hisense VIDAA aligns with our strategic focus around maximizing our reach globally. Smart TVs are now our largest platform when it comes to subscriber content consumption, and we believe there is room to grow much further as we deploy more partnerships and optimise the viewing experience. The partnership is also very special for us, as it marks the very first time Shahid VIP will have its own branded button.”
Guy Edri, EVP of business development for VIDAA Smart OS, added: “Partnering with the leading broadcaster in the region, MBC GROUP to deliver the Shahid VIP application to our users is an important step for VIDAA. MBC and Shahid provide the best Regional content and with this deal, anyone will get unlimited access to their content for 12 months when they buy a Hisense Smart TV.”