It is MBC’s second pre-theatrical film release following a successful debut of the pre-theatrical movie 'Saheb El Makam' over Eid Al-Adha.
MBC Group has announced the release of the Egyptian film Al Hareth and will be streaming exclusively on its premium streaming service Shahid VIP, from today.
It is MBC’s second pre-theatrical film release following a successful debut of Saheb El Makam on Shahid over Eid Al-Adha.
Starring the Egyptian actors Ahmed AlFishawy and Yasmin Raeis, Al Hareth is inspired by true events and revolves around a newlywed couple who find themselves faced with a series of peculiar paranormal events.
Al Hareth is part of Shahid VIP’s new initiative bringing exclusive Arabic-language films to the small screen prior to their release in movie theatres. Shahid VIP will showcase new top-budget releases, featuring some of the Arab entertainment’s biggest stars in the coming months.
During 2020, both MBC Group and Shahid have witnessed an increasing demand for exclusive premium Arabic-language content.
Jakob Mejhede, Chief Content Officer, Shahid, said: “We are really looking forward to the release of our second cinematic experience with Al Hareth as it’s a style of the film rarely produced or seen in Arab cinema. It’s clear to see that our viewers want more unique and diverse Arabic-language content and experiences, and we’re here to deliver.”
Commenting on the film being a pre-theatrical release on Shahid VIP, Raeis said: “It gives people the chance to enjoy a new movie at home, which is obviously a type of entertainment experience that is becoming more commonplace given the current climate.”
On his part, AlFishawy remarked: “I immediately fell in love with the script because it is based on fascinating stories and events inspired by our heritage and our society. We haven’t seen a lot of productions from this genre in our region, so I believe that this step is very promising for our industry. And I really enjoy working with Yasmine because she is such a talented actor.”
Director Mohammed Nader Galal noted: “The filming process was mainly split into two parts. Firstly, a series of shoots took place in a villa, which was challenging, because changing scenes meant having the talent involved having to switch from one mood to another quickly, which can be quite exhausting.
“The second part comprised filming on the actual streets of Cairo, which was very important to me, as I wanted to portray authenticity. From an artistic point of view, however, that also can be challenging.”
Galal continued: “I am very happy that the movie will be released exclusively on Shahid VIP. The platform has proven itself through the launch of several series and movies, but also through its first pre-theatrical launched recently. I have very high hopes for Al Hareth.”