Wael will focus on Mediagenix customers’ and prospects’ success across all countries in Central Europe.
Mediagenix has announced the appointment of Wael Yasin as Sales Director for Central Europe. This hire is part of the company’s ongoing expansion, emphasising its commitment to recruiting top industry talent to advance cloud and software media solutions.
With more than 18 years of experience in the media and entertainment industry, Wael has a track record of addressing real-world challenges, enabling customers to enhance efficiency and profitability. In his new role, he will focus on driving customer success across Central Europe, fostering long-term partnerships with broadcasters, VOD/OTT platforms, telcos, studios and distribution groups. His expertise will aid clients in optimising their media supply chains and unlocking new revenue opportunities through Mediagenix’s modular SaaS solutions.
Speaking about the appointment, Francoise Semin, Chief Commercial Officer, Mediagenix, said: “Mediagenix is expanding its team with top industry experts, reinforcing our commitment to delivering content-centric, cloud-based workflows to improve business outcomes from optimizing content creation, commissioning and acquisition through to audience experience. With Wael’s extensive experience, our customers gain actionable insights into the true potential of Mediagenix’s cloud-based workflows.”
Before joining Mediagenix, Wael held a key position at Qvest as an Enterprise Account Manager, where he played a pivotal role in supporting media organisations in adopting advanced technologies to streamline their operations.
Wael added: “I am eager to collaborate with our talented team and contribute to our continued success in the evolving broadcast and OTT landscape. With rapid industry transformation, I look forward to helping clients streamline workflows, maximize content impact, and stay ahead in a competitive landscape. Mediagenix’s visionary approach to content lifecycle management and its cutting-edge technology provide a unique opportunity to drive real impact.”
Mediagenix invites industry professionals to connect at the NAB 2025 Show in Las Vegas from April 5-9 at its booth, where the company will showcase its solutions for content management and audience engagement.
Stand W4023
