Designed to offer a similar service to IMDB in the MENA region, Shashah aims to become a comprehensive entertainment guide in both Arabic and English.
Shashah.com, an online guide to movies and television entertainment for MENA viewers has gone live today. The website offers reviews and ratings of films and TV programmes and directs users to their favourite OTT platforms and cinema listings with the aim of serving as a comprehensive guide to media entertainment in the region. The focus of the platform is primarily on content for an Arabic-speaking audience.
“Shahash, designed to be the Middle East’s answer to IMDb, will provide its audience with an encyclopedic up-to-date resource in both English and Arabic, something that has been missing for many years in the region,” a spokesperson for the website told BroadcastPro ME.
He added that reviews and recommendations will provide users with unbiased opinions on TV shows and movies currently running on any platform.
“Shashah will lead the viewer to where he can watch his chosen content; whether it is on a satellite channel, local cinema theatre or a TV streaming platform. As the platform is in both Arabic and English, it will also serve the needs of non-Arabic audiences looking for reviews of content shown on OTT platforms and cinemas in the region,” the spokesperson added.
In the future, Shashah hopes to also provide the latest information within gaming and E-sports, which are also popular in the MENA region.
“We are quite excited about launching this unique service which the Arabic audience is missing. Although there are sources that give extensive reviews on western content, very few, if any, give credible reviews and ratings of Arabic content. Shashah intends to fill this gap for the Arabic audience. We will also give our own reviews on the western content available in the MENA region, as well as provide the ratings of other major reviewers,” he added.