This initiative aims to empower young minds and amplify their creativity.
Abu Dhabi’s creator of immersive destinations and experiences, Miral, has joined forces with Creative Lab – Creative Media Authority to host a Media Camp at SeaWorld Yas Island, Abu Dhabi, this summer. This initiative underscores Miral’s dedication to the community and the environment.
Under the overarching theme of ‘Digital Media Content Creation,’ this camp brought together participants aged 12-15 from across the UAE. Their mission was to craft long-form video content centred on marine life, with the aim of raising awareness about the critical importance of environmental protection, marine conservation, and sustainable practices.
For over six decades, SeaWorld has been at the forefront of efforts to increase awareness and conservation initiatives for marine life. Their commitment shines through scientific research, educational programmes, and the inspiration of younger generations with invaluable knowledge and transformative experiences. The immersive journey at SeaWorld Abu Dhabi not only ignited the spark of creativity among the participants but also instilled a profound understanding of the significance of marine conservation by harnessing the power of storytelling and content creation.
This undertaking falls within the framework of Miral’s Corporate Social Responsibility (CSR) strategy, firmly aligned with the pillars of Skill Development, Livelihood, and Education. Through this pivotal pillar, Miral strives to empower the community and the next generation by providing them with opportunities and experiences that promise to shape their future paths.