The key hire is another step in NEP’s strategic investment in the region to bring more production solutions to customers.
NEP Group, a global leader in media services for live sports and entertainment, has announced a significant step in its expansion across the Middle East and Asia by appointing seasoned media executive Mohammad Hammoud as its first Chief Commercial Officer (CCO) for the region. Hammoud will assume his new role on May 12 and will report directly to Martin Stewart, NEP Group CEO and interim regional president, as well as to Global CCO Mike Werteen.
Hammoud will be based in Riyadh, Saudi Arabia, and brings over two decades of experience in media and advertising to the position. Most recently, he served as Vice President Commercial & Strategic Advisor for Rotana Media Services, where he provided key guidance to the executive team on investment strategies, digital transformation, revenue growth and market positioning. His earlier career includes work in PR and advertising sales management in Jeddah, further strengthening his regional expertise.
As CCO, Hammoud’s immediate focus will be on engaging with clients and NEP staff across its key locations in the UAE, Saudi Arabia, India and Singapore. His first major public appearance in the role will take place at CABSAT 2025 in Dubai, a premier industry event scheduled for May 13–15, where he will join other NEP leaders at Stand PD52.
At CABSAT, Hammoud will be joined by NEP’s Chief Technology Officer Jean Claude Rahme and other senior executives to connect with strategic partners and showcase the company’s capabilities. Among the highlights will be NEP’s state-of-the-art outside broadcast (OB) fleet, including a new OB facility open for touring during the event.
Speaking about his new role, Mohammad Hammoud said: “I am thrilled to join the NEP team as CCO to continue building on the company’s momentum and growth. It’s an exciting time for us to expand our reach and to introduce our customers to a full range of customer-driven, innovative solutions, for any size or type of production. I couldn’t be happier, and I am eager to begin meeting with colleagues and customers starting next week in Dubai.”
Martin Stewart added: “I’m very pleased that Mohammad is joining our team at a time of opportunity in the region and for NEP as we continue to expand our service offerings. His market insights and experience in building strategic, high-performing sales teams will be invaluable as we look to grow our footprint and reach in Singapore, India, the Middle East and all of Asia. I’m excited to see Mohammad leading our commercial efforts.”
