Promethean TV develops platform that enables broadcasters and brands to monetise and engage video audiences using live, contextual and clickable overlays on top of video.
Promethean TV exhibited its video commerce solution as part of the Akamai Media Innovation Showcase at IBC.
With demonstrations on the stand showcasing the Promethean TV platform, the team spoke to BroadcastPro ME about maximising monetisation opportunities through an interactive overlay. Commenting on the performance of the solution, Abe Gottesman, CRO and Co-Founder stated: Promethean TV licenses a tool that allows broadcasters to place contextual, relevant and clickable overlays onto live streams and VOD, with proven CTRs of up to 56%.
The Promethean TV platform works, the company claims, by offering viewers more of what they want to see, through new video commerce functions such as augmented advertising. Someone watching sports, the official release illustrates, could order pizza, buy merchandise, and get live updates on their fantasy league without leaving the video stream.
The Promethean TV platform is player agnostic and can be used alongside video players ranging from Youtube to Twitch.