• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
More than 45% of UAE residents watch FIFA Women’s World Cup: YouGov

More than 45% of UAE residents watch FIFA Women’s World Cup: YouGov

June 25, 2021
Auto Draft

Grass Valley and Daktronics forge strategic partnership

July 14, 2025
Ad 1
Asharq News revamps ‘Da’erat Asharq’ with new format

Asharq News revamps ‘Da’erat Asharq’ with new format

July 14, 2025
Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

July 14, 2025
Huawei expands in-car content offerings with Anghami and Nabd partnerships

Huawei expands in-car content offerings with Anghami and Nabd partnerships

July 14, 2025
Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

July 14, 2025
Twitch launches Arabic RTL interface to expand accessibility

Twitch launches Arabic RTL interface to expand accessibility

July 14, 2025
STC lands first Bahraini submarine cable system

STC lands first Bahraini submarine cable system

July 14, 2025
Arab Podcast Programme showcases emerging regional talent in first week

Arab Podcast Programme showcases emerging regional talent in first week

July 14, 2025
Arabic Netflix series ‘Catalog’ to premiere on July 17

Arabic Netflix series ‘Catalog’ to premiere on July 17

July 14, 2025
Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

July 13, 2025
Firefly Aerospace files for IPO, plans listing on Nasdaq

Firefly Aerospace files for IPO, plans listing on Nasdaq

July 13, 2025
CineMart calls for project submissions for 43rd edition

CineMart calls for project submissions for 43rd edition

July 12, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Tuesday, July 15, 2025
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Broadcasting
    • Satellite/Comms
    • TV/Radio Deals
    Auto Draft

    Grass Valley and Daktronics forge strategic partnership

    Asharq News revamps ‘Da’erat Asharq’ with new format

    Asharq News revamps ‘Da’erat Asharq’ with new format

    Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

    Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

    Huawei expands in-car content offerings with Anghami and Nabd partnerships

    Huawei expands in-car content offerings with Anghami and Nabd partnerships

    Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

    Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

    Twitch launches Arabic RTL interface to expand accessibility

    Twitch launches Arabic RTL interface to expand accessibility

    STC lands first Bahraini submarine cable system

    STC lands first Bahraini submarine cable system

    Arab Podcast Programme showcases emerging regional talent in first week

    Arab Podcast Programme showcases emerging regional talent in first week

    Arabic Netflix series ‘Catalog’ to premiere on July 17

    Arabic Netflix series ‘Catalog’ to premiere on July 17

    Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

    Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Broadcasting
      • Satellite/Comms
      • TV/Radio Deals
      Auto Draft

      Grass Valley and Daktronics forge strategic partnership

      Asharq News revamps ‘Da’erat Asharq’ with new format

      Asharq News revamps ‘Da’erat Asharq’ with new format

      Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

      Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

      Huawei expands in-car content offerings with Anghami and Nabd partnerships

      Huawei expands in-car content offerings with Anghami and Nabd partnerships

      Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

      Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

      Twitch launches Arabic RTL interface to expand accessibility

      Twitch launches Arabic RTL interface to expand accessibility

      STC lands first Bahraini submarine cable system

      STC lands first Bahraini submarine cable system

      Arab Podcast Programme showcases emerging regional talent in first week

      Arab Podcast Programme showcases emerging regional talent in first week

      Arabic Netflix series ‘Catalog’ to premiere on July 17

      Arabic Netflix series ‘Catalog’ to premiere on July 17

      Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

      Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home News Analyst Reports

      More than 45% of UAE residents watch FIFA Women’s World Cup: YouGov

      Staff Reporter by Staff Reporter
      June 25, 2021
      in Analyst Reports, News
      More than 45% of UAE residents watch FIFA Women’s World Cup: YouGov
      ShareTweetPostEmail

      Globally, women’s soccer has the highest following of any women’s sport – it’s followed by 22% of the world’s public.

      FIFA Women’s World Cup’s popularity is the highest in the UAE among other markets, and nearly half the viewers (46%) are interested in this event, according to YouGov’s latest global report titled Women in Sport Report 2021.

      Recently, YouGov surveyed 13 markets including United Arab Emirates, Japan, India, Germany, United States, United Kingdom to explore how women’s sport is perceived around the globe – to give marketers an inside track on identifying where the greatest value lies.

      Globally, women’s soccer has the highest following of any women’s sport – it is followed by 22% of the world’s public. Badminton, basketball and tennis are next at 19%, 18%, and 17% respectively. These numbers vary from market to market.

      The interest in the game varies across countries with the highest numbers coming from Mexico (41%), Indonesia (39%), Italy (38%), and the UAE (35%), according to the report.

      The public is almost twice as likely to watch or follow men’s sport as it is women’s. Whilst men are more likely to watch or follow almost all types of sports – women are also partly responsible for this difference too – at least in professional sport. Women are around a third more likely to watch men’s pro sport than they are women’s.

      ‘Supply-side’ issues are the main factors in deterring consumers from engaging in women’s sport – including low levels of media coverage, a lack of marketing and a lack of information or knowledge around women’s sport. In fact, the respondents said that they would watch more women’s sport if there were more of it on TV. 12% of this cohort are those who currently do not consume women’s sport, a figure that’s highest in the USA (26%) and UK (24%).

      Many believe childhood plays a significant role in turning people onto women’s sport too. Around a third of people (35%) said playing sport as a child is likely to spur interest and, for around the same proportion (30%), having a child who played a sport is seen as a reason to engage in a sport played by women.

      Big events are seen as crucial to the growth in popularity of women’s sports. In the UAE, four out of ten respondents (41%) said watching international events like FIFA World Cup or Olympic Games is a major factor that drives the interest of the public in these sports. Recommendations of friends and family and watching highlights of matches are also cited as important reasons (37% and 33% respectively). Playing sports as a child (32%) or having a child who played a sport (27%) are some of the other reasons believed to spur an interest in women’s games.

      Despite a rise in women’s participation in sports, the global popularity of women’s sports is much lower than men’s sports across all the sporting categories (64% vs 36%). The difference is most pronounced in the category of professional sport with two in five (40%) saying they watch or follow men’s pro sport, while less than half that proportion (19%) said they follow the women’s equivalent.

      The most popular reason people give around the world for not following women’s sport is the lack of media coverage for it (40%). Two other ‘supply-side’ issues that commonly crop up around the world are lack of marketing for women’s sport (30%) and difficulty to find games to watch (27%). Only one in four (24%) question the quality of coverage, while the speed or physicality of the game is far down the list of barriers.

      Data suggest that across all surveyed markets, two in five people (41%) said they would watch more women’s sport if there were more of it on the television. UAE strides above the global average, with almost half (49%) of the respondents agreeing with this statement.

      Talking about the future of women’s sport, a majority of the respondents (71%) in the UAE said there has been an enhancement in the quality of women’s games in the last five years. Many perceive there has been progress in areas like live broadcasts, the accessibility of coverage, and the sponsorship of women’s sport. However, the availability of news on women’s sport is still at the bottom of the list.

      Commenting on this, Frank Saez of YouGov Sport said: “Although across the globe men’s sport is more popular than women’s, international tournaments have helped bridge the gap to some extent and driven engagement for women’s sport. Data from the whitepaper suggests that people around the globe are open to watching women’s sports if there were more of it on TV. While there is interest, the challenge is for marketers, broadcasters, and the media to work together to make women’s sport and its stories more consistently visible to the audience. Sports organizations too can help by providing media with more and better information about women’s sports and female athletes.”

      However, a majority support the notion that women’s sport is making headway in a range of areas. Almost seven in ten respondents said that there has been an improvement in the quality of women’s games in the last five years. What’s more, well over half perceive improvements in live broadcasts, the accessibility of coverage, and the sponsorship of women’s sport. Exactly half said that attendance has improved. Men are 25% more likely than women, on average, to support these statements.

      Tags: featuredpostFIFA Women’s World CupWomen in Sport Report 2021women sportsYouGovYouGov reportYouGov Sport

      Related Posts

      FIFA World Cup tops YouGov’s Global Sport 2023 Rankings in UAE

      FIFA World Cup tops YouGov’s Global Sport 2023 Rankings in UAE

      February 24, 2023
      Young consumers to drive paid subscriptions for video services in UAE: YouGov

      Young consumers to drive paid subscriptions for video services in UAE: YouGov

      February 15, 2022
      YouGov survey: Original shows boost Netflix image in UAE, Egypt

      YouGov survey: Original shows boost Netflix image in UAE, Egypt

      May 15, 2019
      Halving losses from online video piracy: New research findings

      Halving losses from online video piracy: New research findings

      March 20, 2018

      Related News

      FIFA World Cup tops YouGov’s Global Sport 2023 Rankings in UAE

      FIFA World Cup tops YouGov’s Global Sport 2023 Rankings in UAE

      February 24, 2023
      Young consumers to drive paid subscriptions for video services in UAE: YouGov

      Young consumers to drive paid subscriptions for video services in UAE: YouGov

      February 15, 2022
      YouGov survey: Original shows boost Netflix image in UAE, Egypt

      YouGov survey: Original shows boost Netflix image in UAE, Egypt

      May 15, 2019
      Halving losses from online video piracy: New research findings

      Halving losses from online video piracy: New research findings

      March 20, 2018
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com