MTN and LaLiga have also launched 'LaLiga Trivia Nigeria', a digital content platform that provides the league’s exclusive news, updates, videos, and games.
Mobile telecommunications operator MTN has announced a partnership with LaLiga, the Spanish football league.
Under the terms of the new partnership, MTN and LaLiga have also launched ‘LaLiga Trivia Nigeria’, a digital content platform that provides MTN customers with the league’s exclusive news, updates, videos, and games.
Commenting on the partnership, Srinivas Rao, Chief Digital Officer, MTN Nigeria, said: “Teaming up with LaLiga will enable us to bring fans closer to their football stars through exclusive news, meet and greets, amongst other benefits. This partnership furthers our Good Together philosophy, which advocates collaboration as a vehicle to deliver superior value to our customers. The new partnership will bring Nigerian football fans closer to the action through exclusive content.
Óscar Pardo, Head of Business, Marketing and International Development at LaLiga, said: “This is a very exciting partnership for us, as we are always looking to build and entertain communities of football fans through engaging content and new experiences. LaLiga Trivia is a platform that will help us get closer to fans across Nigeria and will showcase the very best of what Spanish football has to offer. We’re excited to continue building these connections by working with MTN in Nigeria.”
The collaboration under the license of Samssons Systems and Investments Ltd., a value-added services local partner in Nigeria, will see MTN expand opportunities for sports professionals in Nigeria.