The implementation of GeoGuard onto MutiChoice’s DStv’s app has led to the blocking of tens of thousands of pirate viewers each month.
MultiChoice Group has deployed the GeoGuard VPN and proxy detection solution to combat unauthorised content use.
With GeoGuard integrated on its streaming platform, MultiChoice is said to be now blocking tens of thousands of pirate viewers each month while nearly eliminating the creation of suspicious user accounts. The solution is protecting MultiChoice’s DStv app which streams live and catch-up content in countries across sub-Saharan Africa.
Commenting on the deployment, Greg van Wyngaard, Senior Engineer at MultiChoice’s Connected Video division, said: “As for all OTT broadcasters, geo-piracy is a major concern, and it was a real coup when we deployed GeoGuard and quickly achieved a great return on investment. We have been impressed by GeoGuard – it works seamlessly in the background to safeguard our content for legitimate users, ensures territorial exclusivity and helps us comply with our content distribution obligations with rights owners. From an OTT broadcaster perspective, the cost savings and efficiency it’s providing in our streaming infrastructure is a huge bonus.”
James Clark, Director of Global Sales, GeoComply, added: “While many OTT operators know that pirates weigh down their infrastructure – and cost them money to boot – it is hard to calculate the full impact until the pirates are blocked. With GeoGuard, MultiChoice has cut geo-piracy and account sharing dramatically and realised impressive savings on infrastructure costs. Plus, it can now support more than double the number of concurrent users for live-streamed events, resulting in a better quality of experience for its paying subscribers.”
