Under the new agreement, AMC will manage the full suite of MMG’s media assets, spanning print, radio and digital platforms.
Arabian Media Company (AMC) has been appointed as the exclusive media representative for Muscat Media Group (MMG), effective November 1, 2025. The strategic partnership aims to establish a platform for advertisers to connect with Oman’s diverse audiences through MMG’s extensive print, radio and digital channels.
Founded in 1975 by the late Issa bin Mohamed Al Zadjali, MMG has long been a cornerstone of Oman’s media landscape, contributing significantly to the nation’s social and cultural development. Today, under the leadership of Chairman Mohamed Issa Al Zadjali and CEO Ahmed Issa Al Zadjali, the group oversees a portfolio of 32 influential Arabic and English-language media platforms. These include the country’s leading newspapers Times of Oman and Al Shabiba, the women-focused publication Hounna and Oman’s most-visited news websites timesofoman.com and shabiba.com. MMG also operates the popular radio stations TFM and Shabiba FM, along with Oman’s electronic flyer distribution platform, Eshhar.
By serving as the single point of contact for MMG’s extensive media network, AMC will provide advertisers with streamlined access to Oman’s most trusted and far-reaching brands. The collaboration promises to deliver integrated, high-impact campaigns across multiple platforms, offering unparalleled reach and engagement across the Sultanate.
Through this partnership, AMC and MMG aim to unlock new opportunities for brands, foster creative growth and set new benchmarks for media excellence in Oman’s evolving advertising landscape.