SAM Events Management will have the authority to take civil and/or criminal action against any infringement of T-Series music and video catalogue in the GCC.
India-based music label T-Series has authorised Dubai-based SAM Events Management, for licensing of master sound recordings and audio visual songs of its music catalogue for the Gulf Council Cooperation (GCC). SAM Events Management will have the exclusive rights to collect royalties for usage of the master sound recordings and audio-visuals of each song of the music album/titles forming the part of T-Series music catalogue, excluding all mobile and digital platforms which T-Series will continue to licence directly.
In effect, this also means SAM Events Management will have the authority to take civil and/or criminal action against any infringement of T-Series music and video catalogue in the GCC.
Commenting on the deal, T-Series Chairman and MD Bhushan Kumar points out: Our study revealed there are consumers of our content in GCC territory. In order to safeguard our interest and prevent further infringement, we felt it imperative to appoint a body that will protect our interest. We found that in SAM Events Management, which engages in multiple platforms, including licencing.