This is done with the aim of making cinemas more accessible to a wider audience in KSA.
Muvi Cinemas – the cinema exhibitor in the Kingdom of Saudi Arabia – has announced a significant price adjustment offering a competitive starting price of SAR 34 ($9.07) only for standard tickets effective May 1, 2024, in line with the recent initiative and support undertaken by the Saudi Film Commission to adjust licensing fees.
Saudi Arabia has been considered one of the highest-ranked countries in terms of movie ticket prices globally. However, with this price adjustment, Muvi Cinemas will manage to shift their average ticket prices from the second most expensive globally to the 22nd place, in addition to becoming lower than regional markets such as UAE, Qatar and Kuwait. This is done with the aim of making cinemas more accessible to a wider audience in KSA.
Under Muvi Cinema’s revamped pricing structure, standard tickets are priced at SAR 34 for early showtimes before 5 PM and SAR 39 ($10.40) for showtimes after 5 PM, applicable every day of the week, including weekends. This price revision encompasses all experiences offered by Muvi Cinemas, each with varying prices, with the overarching goal of significantly increasing visitation, enticing new audiences who may not have previously considered cinemas as an entertainment option.
The company has introduced a combo offer comprising a ticket, a small popcorn, and a soft drink, priced at only SAR 65 ($17.33) instead of the previous SAR 90 ($24). Furthermore, Muvi Cinemas’ highly popular “Monday Offer” remains in place, enabling customers to purchase one ticket and obtain the second for a mere SAR 10 ($2.67). With the new pricing structure, customers can enjoy two tickets for a total of SAR 43 ($11.47) only.
Commenting on this initiative, Adon Quin, CEO, Muvi Cinema, said: “We are thrilled to implement these adjustments alongside an exciting lineup of films in the coming months, including Saudi productions such as Ahlam Al Asr, Norah, Last Party in R. Desert, and El Senor. Additionally, blockbuster films tailored for the big screen experience, including Bad Boys: Ride or Die, Furiosa, Inside Out 2, Despicable Me 4, and Welad Rizk 3, are set to grace our screens. As the leading Saudi cinema brand in KSA, Muvi Cinemas remains steadfast in its commitment to providing unparalleled movie experiences, and we believe that this strategic step will not only attract new audiences but also encourage frequent visitation to our cinemas across Saudi Arabia.”
