The 44-minute film explores behind-the-scenes visuals of the design and creation of an advanced dairy factory, focussing on the importance of achieving national food security goals.
National Geographic Abu Dhabi has announced that it will premiere its new 44-minute documentary Marmum on July 27 at 11 pm UAE time.
Marmum is a brand new state-of-the-art dairy factory in the UAE to create a sizeable local production of dairy products for the growing demands of the local population and consumers abroad, while also meeting national food security goals.
The documentary takes audiences on a visual journey, focussing on the challenges behind the conception of a large-scale, innovative dairy factory, delivering modern farming standards and offering a range of products such as milk, flavoured milk, yoghurts, laban and juices.
The film highlights the various components of the new project located in Nahel, a desert region in the Emirate of Abu Dhabi: from the farm to the cow feeding area to the bottling and packing areas. The modern farm accommodates 3,700 cows as well as the feed area and the milking parlour.
The film spotlights the factory, spread over 30,000 sqm, which uses next-generation technologies, including robotics, in the bottling and packing areas. Viewers are taken on a tour of the factory’s roof, which is filled with solar panels.
The film also showcases how the new Marmum factory has delivered a number of firsts in modern farming, including the first of its kind rotary in the UAE.
The film explores the cow selection process, a vital component of the project, following the farm manager as he travels to Germany to select the right milking cows to ensure a high-quality dairy product. Cow selection attributes include weight and age, good functional attributes and their pedigree to understand their lineage. The documentary follows his final selection of cows as they arrive in the UAE and then enter the rotary for the first time.s