It’s Not Junk is an 18-episode series that will begin airing on October 9 at 5:30 PM UAE time / 4:30 PM KSA time.
National Geographic Kids Abu Dhabi is premiering its newest series It’s Not Junk which promotes recycling and environment sustainability to youth.
Hosted by Arab artist Rania Jishi, the 18-episode series displays various methods that youth can easily use to salvage old and worn household items and transform them into useful items.
In a highly engaging edutainment format, the presenter encourages youth to start taking steps to conserve their environment and preserve it for the future.
The series highlights to viewers the value of recycling and conservation to achieve the sustainability of our indoor and outdoor environment, inviting viewers to create new ways to rethink the way we see junk.
The series encourages young viewers to reuse single-use plastics, a main cause of pollution, in a fun, environmentally friendly manner. It shows them real-life applications, such as how an everyday plastic bottle of shampoo can have multiple uses after it is consumed, including recycling it into the form of a pencil case or a toy.
Commenting on the competition, Sanjay Raina, General Manager and Senior Vice-President of Fox Networks Groups (FNG), said: “We are proud to present ‘It’s Not Junk’, which promotes environmental sustainability and educates children on the importance of recycling to create an environmentally responsible generation.”
Raina added: “National Geographic Kids Abu Dhabi is the only children’s channel in the region with a world-class scientific organization at its core, providing factual edutainment content that is locally relatable. The channel also enhances our mission to enhance children’s intellectual curiosity while also nurturing them as responsible citizens committed to environmental stewardship and sustainability.”
The show aligns with the global and regional trend towards sustainability and National Geographic’s own Planet or Plastic campaign, aimed at raising awareness about the global plastic trash crisis and promoting efforts to reduce single-use plastics.