Neom will leverage SRMG's media expertise, extensive portfolio, and established partnerships to expand content production in Saudi Arabia.
Saudi Research & Media Group (SRMG) has signed a Memorandum of Understanding (MoU) with Neom Media Industries, a developing regional centre for media and creative industries in the heart of Saudi Arabia. The MoU, which outlines a range of focus areas, underlines a shared dedication to enhancing the media ecosystem in the region.
Additional aspects of the MoU include media technology development, co-organising events at Neom, and SRMG exploring establishing an early presence at Neom in the long run.
Neom will leverage SRMG’s media expertise, extensive portfolio and established partnerships to increase content production in Saudi Arabia. This builds on the growing success of the sector in the Kingdom, as an investment into infrastructure and upskilling of talent positions Neom as a world-class production hub. Through the collaboration between the two brands, SRMG’s existing and new partners will have access to world-class production facilities.
In addition to production, SRMG and Neom Media Industries will design joint talent development and industry training programmes to enhance the breadth and depth of the media talent pool in the region – including journalists, scriptwriters, and producers. These programmes will build on the successful collaboration between Neom and SRMG Academy in November last year – the “Stories to Tell” journalism bootcamp – which trained and upskilled young Saudi journalism graduates and media professionals, resulting in 22 interns being hired by SRMG.
Commenting on the agreement, Nadhmi Al-Nasr, Chief Executive Officer of Neom, said: “Neom aims to be an accelerator of human progress – innovating across multiple industries and sectors to redefine business. Neom Media Industries is one such example. Our mission is to create a new world-class media hub at Neom, one that focuses on providing for screen production, gaming and digital publishing. This partnership with SRMG complements and accelerates Neom’s commitment to creating a regional centre to establish Neom amongst the elite global media hubs.”
Jomana R. Al-Rashid, Chief Executive Officer of SRMG, added: “This partnership represents an important moment for the media ecosystem in the MENA region. Working together, Neom and SRMG will increase the capability and capacity of localized production; accelerate media technology; and create new revenue streams for the industry. Through empowering local content creators, we will ensure that home-grown talent is nurtured and that regional stories are told on a world stage. There is extraordinary untapped creativity in the MENA region, and we are delighted to have created this opportunity to champion it.”
