Eriksson has served as Chief Commercial Officer at Net Insight since January 2025.
Net Insight AB has announced the appointment of Andreas Eriksson as its new Chief Executive Officer, effective January 12, 2026. Eriksson, who currently serves as Chief Commercial Officer, will succeed Crister Fritzson, following his decision to retire after six years at the helm of the company.
Anna Söderblom, Chair of the Board of Net Insight, said: “Following a competitive recruitment process, we are pleased to appoint an outstanding internal candidate to lead Net Insight going forward. In his role as Chief Commercial Officer (CCO), Andreas has demonstrated a deep commercial understanding of our business and our customers’ needs, as well as clear and trust-building leadership. The Board is confident that Andreas is the right person to drive Net Insight’s continued development together with our experienced management team and dedicated employees. I would also like to extend my sincere thanks to Crister for his significant contributions during his 6 years as CEO of the company.”
Eriksson has held the role of CCO at Net Insight since January 2025 and brings extensive international experience from the broadcast and media industry. His previous positions include CEO and Head of Sales at Telstra Broadcast Services, as well as senior leadership roles at Ericsson Broadcast and Media Services, now Red Bee Media, and within the wider Ericsson Group in Sweden and internationally. Born in 1975, he holds a Master of Science in Industrial and Management Engineering from Luleå University of Technology in Sweden and Hamburg University of Technology in Germany.
Commenting on his appointment, Andreas Eriksson stated: “Net Insight is a fantastic company, and I feel both proud and honored that the Board has entrusted me with leading the company into its next phase of development. We have a strong history of innovation and delivering competitive solutions. We are now taking the next step by further developing and expanding our business within media transport and time synchronization. I look forward to driving this work together with a strong team.”
Net Insight also confirmed that the recruitment process for a new Chief Commercial Officer will begin immediately. In the interim, Nadia Kolli, who currently oversees the EMEA sales organisation, will take on the role of Acting CCO.
