Saint John will start her new role full-time in August.
Netflix has named Bozoma Saint John as its new chief marketing officer, making her the first Black woman to join the online TV giant’s group of top executives.
She replaces Jackie Lee-Joe, the one-time CMO of BBC Studios, who had only been at Netflix for 10 months.
Saint John will start at Netflix this August, reporting to chief content officer Ted Sarandos.
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said in a statement. “I feel honoured to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
Previously, Saint John was the CMO of Endeavor, which she joined in June 2018 and oversaw the company’s marketing efforts for divisions including WME, IMG, UFC, Professional Bull Riders and Miss Universe.
Prior to that, Saint John was the chief brand officer at Uber for about a year, after serving as head of consumer marketing for Apple Music and iTunes for a little over three years.