The Netflix.shop is only running in the US for now, but will expand to other countries in the coming months.
Netflix has launched an online store called Netflix.shop, the company’s first owned-and-operated retail outlet to sell products directly.
The online store will sell exclusive, limited editions of “carefully selected, high-quality apparel and lifestyle products” tied to Netflix’s shows and brand on a regular basis.
Among the items debuting this month are streetwear and action figures based on the anime series Yasuke and Eden; as well as limited-edition apparel and decorative items inspired by Lupin in collaboration with the Musée du Louvre.
Netflix.shop is also introducing a collection of anime-inspired collectables from a group of up-and-coming designers: Nathalie Nguyen, Kristopher Kites and Jordan Bentley.
In future, it will also offer exclusive products from titles like The Witcher and Stranger Things, as well as new Netflix logo-wear from Japanese fashion house BEAMS.
The Netflix.shop is currently accessible in the US but will expand to other countries in the coming months.