These changes take effect for customers in all 190 countries where the streaming service is available.
With a change in the streaming pattern of its audiences, Netflix has rolled out a bunch of new parental controls that let users see what their kids are watching. Moreover, individual series or films can be blocked by title, so they won’t show up on the kids’ profile.
It has also introduced PIN-protected profiles to prevent kids from using them. Netflix is helping parents be more vigilant by letting them see what their kids have been watching on their profiles, and turn off auto-play of episodes in these profiles.
If parents want to review these settings, they can do so by using the “Profile and Parental Controls” hub within account settings. The changes were born out of conversations with customers who asked for the ability to customise how and where kids could access programs. Those responses varied by region.
Netflix has invested billions of dollars in original kids programming, including the Oscar-nominated film Klaus and TV series Boss Baby. The new tools are aimed to reassure parents that Netflix is kids-friendly, as it faces growing competition, in particular from Disney, which features programmes suitable for kids.
“Choice and control have always been important for our members, especially parents. We hope that these additional controls will help parents make the right choices for their families,” Netflix said in a statement.