With this initiative, the OTT streamer enters the world of live sporting events.
Netflix will screen its own live golf event, The Netflix Cup. Drivers from its Formula 1: Drive to Survive will compete with golfers from the Full Swing series. The players will pair up to compete in a match-play tournament at Wynn Golf Club at Wynn Las Vegas. The event will take place November14, 2023.
Four pairs consisting of one Formula 1 driver and one PGA Tour professional will play an eight-hole match with the top two teams advancing to the final hole, where they will battle for the chance to win the inaugural Netflix Cup title.
The Netflix Cup’s roster currently includes Formula 1 Drivers: Alex Albon (Williams Racing), Pierre Gasly (BWT Alpine F1 Team), Lando Norris (McLaren Racing), and Carlos Sainz (Scuderia Ferrari) and PGA Tour golfers Rickie Fowler, Max Homa, Collin Morikawa and Justin Thomas.
Commenting on the inaugural cup, Gabe Spitzer, Vice President, Nonfiction Sports, Netflix, said: “We love to see how our sports series have brought increased fandom to sports leagues and competitions all over the world. The Netflix Cup will take that energy to the next level with global stars from two popular hits competing in our first-ever live sports event.”
The Netflix Cup is a first-of-its-kind live event that showcases two of Netflix’s sports programming breakouts. Formula 1: Drive to Survive is now in production on its sixth season the sport gains popularity in the United States. Full Swing, one of 2023’s new series, is finishing filming on a second season and is credited with a rise in PGA Tour fan engagement.