Abis will drive the global marketing strategy and focus on the development of cloud-based tools to support broadcast and digital content creators.
Interactive social media developers Never.no has announced that General Manager Ed Abis will lead the company as the new Managing Director, while CEO Scott Davies steps into a non-executive role.
Abis brings an extensive skillset to his new role, having previously worked for rights holders and brands such as Nike, Manchester United, ITV, and Perform/DAZN. Abis’s sales, strategy, operational, and commercial expertise, supported by the growing team, will accelerate the company’s development and delivery of a more expansive product range for both broadcast and digital sectors.
Speaking about the new role, Ed Abis, Managing Director of Never.no, said: “I’d like to thank Scott for his continued support over the years. He has been influential to the success of the company and contributed massively to the way Never.no has been shaped to become a market-leader in audience engagement. We’re confident the new structure will help us to continue our support of our current clients, but also make our tools more accessible to a wider market. We’re at a turning point in the way consumers are interacting with and viewing content on linear and digital platforms. More producers are using Bee-On as a central part of their offering to create audience-centric programming, that not only delivers a captivating experience, but also
Never.no will be showcasing a range of new features for its engagement platform Bee-On at IBC in December.