Ex-BBC Worldwide, Andrew Bell is SVP, EMEA Operations and Technology; George Eyles has been promoted to SVP, Commercial and Business Development, Worldwide.
Deluxe Entertainment Services Group has appointed two senior executives to the Distribution leadership team. Andrew Bell, former Executive Vice President for Global Operations for BBC Worldwide, joins Deluxe as SVP, Operations and Technology, EMEA. George Eyles, who has until now held the position of Managing Director of the companys Digital Cinema division, sees his role expanded to SVP, Commercial and Business Development, Worldwide.
Bell, who has worked with Deluxe in previous roles both at the BBC and Encompass, has been brought on to deliver operational leadership solutions across EMEA and will be responsible for all operational activities in the region across delivery, localisation and digital cinema.
Eyles will lead sales and business development worldwide for Deluxe Distribution, including bringing together all of the companys distribution-specific product resources, sales and support teams and business development functions into one group. Eyles will remain involved as the digital cinema subject matter expert in EMEA, allowing him to continue to support this key service.
Bell and Eyles will report to Walter Schonfeld, Worldwide President of Deluxe Distribution.
Commenting on the appointments Schonfeld said: Our clients have been clear that they want to engage Deluxe in delivering their complete end-to-end distribution solutions. Andrew will lead a team laser-focused on developing sophisticated operational solutions that continue to build on the high-performance culture demanded by our clients.
Georges extensive industry experience and his success with our digital cinema business over the past few years places him in a unique position to help drive growth worldwide as Deluxe unifies its distribution businesses delivery, localisation and digital cinema.