New Dubai-based facility, featuring an immersive showroom, strengthens the company’s commitment to creativity within the Middle East region.
Pixel Artworks, a specialist in light and pixel technology, has announced the official opening of its new Middle East office and a state-of-the-art immersive showroom, located in Dubai’s Design District (d3). While the Pixel Artworks ME team has been based in Dubai for two years, the launch of this brand new facility underlines the company’s commitment to the local market.
Pixel Artworks employs a combination of experiential design and ingenious technical expertise, together with sophisticated animation, immersive audio and interactive elements, to create limitless concepts, from giant airport activations to choreographed live shows to 360-degree immersive environments.
The local team of four is headed up by Dan Alldis, Global Development Director. Alldis has led the Dubai-based team for two years, working closely with clients, regional and international specialist suppliers, and the UK head office to deliver innovative experiences in the region. Account Director Dave Armstrong, whose seven years of local experience also includes senior technical and creative roles with Arabian Radio Network, Avid Technology and Motivate Media Group, is responsible for leading the teams that bring these high profile projects from concept to completion.
Dan Alldis, Global Development Director, Pixel Artworks, said: “With 15 years of expertise behind us, we’ve been able to deliver some of the Middle East’s most ambitious AV installations over the past two years. When you see some of the incredible work we have produced, it is easy to forget that it starts with a single pixel – so we are excited to be able to welcome visitors to our new regional office and immersive showroom and demonstrate just how we push the boundaries in light + pixel technology.”