The new Grass Valley, formed by the merger of Miranda and Grass Valley, was unveiled to the public at NAB. Marco Lopez, President of Grass Valley said: The new Grass Valley is future-ready and we know that this means more than simply working hard to innovate with the changing times. Our entire organisation is ready […]
The new Grass Valley, formed by the merger of Miranda and Grass Valley, was unveiled to the public at NAB.
Marco Lopez, President of Grass Valley said: The new Grass Valley is future-ready and we know that this means more than simply working hard to innovate with the changing times. Our entire organisation is ready to act on our commitment to be a trusted partner for our customers both today and in the future. We are one hundred percent ready to use our collective expertise to lay the foundation of the futures broadcast workflows. But future-ready goes further than that. The stability and influence of Belden, a proven, strategic presence in the broadcast space, enables us to scale and provide a level of support to the market that cant be matched. This stability and strategic direction are the pillars upon which our future-ready commitment rests.
By blending studio production and broadcast, with software and IP video connectivity, Grass Valley has a fully integrated hardware, software and services portfolio with unmatched interoperability. The result is an end-to-end offering that delivers the most relevant and future-ready solutions for customers today. Grass Valley enables broadcasters, content owners and service providers to package and deliver content to multiple platforms, tell stories at higher resolutions and frame rates, optimise operations with cloud technology, and drive efficiencies with IP video connectivity.
Lopez added: We are currently experiencing the most exciting period in the broadcast and media space. In the past five years, TV has moved from being confined to the living room to a TV- everywhere environment. Todays consumers are watching live and on-demand video on broadband connected second screens and mobile devices. They are demanding higher quality sound and vision, regardless of device or location. HD in the home is becoming HD in the hand, and the living room is moving towards a near-cinema experience.
And this pace of change is not slowing down. Reports suggest that by 2019 there will be more than eight billion mobile broadband subscriptions, and LTE will cover more than 65% of the worlds population. As a result, our customers will be driven to respond to consumer consumption of more content and demand for higher quality TV experiences, delivered in any format, any place and on any device. Today, we are introducing game-changing broadcast infrastructure and solutions that not only conquer our customers complexities, but are also set to revolutionize the live production industry and transform the way linear and on-demand content is delivered and viewed for years to come.
Grass Valley claims to be the only provider that can offer complete solutions for live and news production, broadcast infrastructure and connectivity, content playout and delivery, along with the expertise to successfully design, install and maintain these solutions.
Lopez concluded: In the new Grass Valley we have brought together an unprecedented mix of broadcast business acumen and technical know-how, the combined strengths of which will deliver considerable added value to our customer relationships worldwide. Were ready today and ready for the future. And, whenever broadcasters need to tackle challenges in their path, were going to be there with them.
