The company is a virtual ecosystem in which collectors and fans can browse, purchase, trade, share and interact with their digital collectibles.
A brand-new platform, which merges traditional ‘collectibles’ with new technologies such as blockchain, VR, AR and AI, has been launched to enable users to interact with treasured collectors’ items from classic movies like Top Gun, The Godfather and Pacific Rim. Last month, for instance, the original ‘Maverick’ helmet from the Top Gun movie was expected to fetch $65K at an auction, but you can purchase a limited-edition digital version for a fraction of the cost. Or how about a reproduction of the iconic poster from Sunset Boulevard, or even a full-size mech from Pacific Rim?
Terra Virtua, a UK-headquartered digital platform, with offices in Dubai, Asia and the US, serves as a complete virtual ecosystem in which collectors and fans can browse, purchase, trade, share and interact with their digital collectibles.
Commenting on what the platform offers, Gary Bracey, CEO of Terra Virtua told BroadcastPro ME: “Much like real-life collectibles such as trading cards and action figures, Terra Virtua creates digital content – usually in 3D and fully-animated – in limited quantities, which are recorded on the blockchain to guarantee authenticity, verify rarity and provide security. Many of these collectibles are based on high-profile, popular licenses such as Top Gun, The Godfather and Lost in Space, with the portfolio constantly growing and expanding.”
The platform also provides immersive environments in which to interact with one’s collectibles, such as a customisable room (called ‘The FanCave’) or even an AR app on your mobile device.
“Collecting is an innate human trait; we’ve all collected something in our lives, whether coins, stamps, comic books, trading cards or action figures. Terra Virtua is bringing the next evolutionary step for this phenomenon to the mass-market, creating a social, friendly and familiar platform which will engage every age and gender,” added Bracey.
Bracey goes on to add that the platform has been in development for the last three years and claims it is the first such platform to “offer a complete experience, from purchasing to interaction, for a mass-market”.
“The boom in blockchain-secured digital collectibles (also known as ‘NFTs’ – Non-Fungible Tokens) is creating waves in the blockchain space and we believe this is a perfect vehicle to bring blockchain to the mainstream. The core management team has experience in introducing new technology to a mass-market audience, having been involved in the early, pioneering days of computer games. We now firmly believe that digital collectibles will be a whole new way for people to consume, experience and share rich digital content in this exciting digital age.”
This is, however, just the start for the platform, which is heading towards a vision that will include an entire Virtual Reality (VR) universe.
“Think of ‘Ready Player One’ in which groups of friends and communities interact in fantastic environments with their collectibles. These environments will also give access to consumption of all manner of entertainment, whether movies, music, games, books and comics. So, the integration of collectibles and licensed IP with the original media actually creates an entirely new immersive experience for leisure activities,” he added.