StarzPlay app will be available on Sony Android TVs starting May 15, 2021, and the offer will be valid for the next three months.
Sony Middle East & Africa has partnered with SVOD platform StarzPlay to provide free subscription to buyers of a select range of Sony Android TVs.
StarzPlay will be bundled with the new Sony Android TV for screen sizes of 55” and above models, and no subscription fee will be charged from the buyers for 12 months.
Speaking about the partnership, Takakiyo Fujita, Managing Director Sony Middle East and Africa, said: “The Arabic and English content on StarzPlay is popular in the region. When these shows and films come to life with Sony’s famous industry-leading picture quality, consumers will get a richer, immersive viewing experience. This collaboration adds to our growing portfolio of partnerships with entertainment platforms and enables us to add more value to our offerings.”
Maaz Sheikh, Co-founder and CEO of StarzPlay, added: “As MENA region’s leading streaming service, we are continuously exploring new opportunities to enhance our subscriber experiences. Our goal has always been to ensure that our viewers enjoy premium entertainment with the best technology and ultimate experiences. We are proud to offer our service with the leading television brand Sony which will enable MENA subscribers to watch their favourite programming on Sony’s Ultra HD High Dynamic Android TV range.”
According to PwC’s MENA Entertainment & Media Outlook 2020-2024 released in 2020, the Covid-19 pandemic provided a further impetus to the already fast-growing share of the digital component in the overall media and entertainment revenue. The pandemic accelerated the adoption of streamed video content (OTT video) and music in the region. Digital is expected to form nearly half (46%) of the total revenues by 2024.
The platform offers a variety of English, Turkish, and Arabic shows as well as original content. Popular titles like The Big Bang Theory, The Office, and Modern Family can be enjoyed through StarzPlay, and users can have the advantage of add-on channels like discovery+, UFC, and BluTV for even more content.
StarzPlay app will be available on Sony Android TVs starting May 15, 2021, and the offer will be valid for the next three months.