The 13-episode series will launch on February 14 on Samira TV, which specialises in cooking TV shows focussed on local cuisine.
Ninetnine, a content provider to Cable and OTT platforms, has partnered with Samira TV, an Arabic channel available in the MENA region and France, to launch a French-Arab TV cooking show Ezawj Errahal.
The show is presented by social media influencers Salim and Linda, known as “the travelling lovers” (Les Amoureux Voyageurs). The unique format will deliver a TV cooking concept that will take viewers on a culinary trip around the world, allowing them to learn recipes created by Salim and Linda while on their adventures.
Salim and Linda were the winners of the French popular TV competition format Pékin Express, which aired on M6. They became social media superstars and decided to travel the globe to meet people, discover new cultures and share their stories.
Commenting on the production, Samira Bezaouia, CEO, Samira TV said: “We have produced this new show with our forward-thinking partner Ninetnine and we believe it will be of interest to a multi-generation public in the Arab world, Europe and North America. We can’t wait for the release of the first episode, which will launch on our primetime schedule on Valentine’s Day.”
Adel Hamla and Samir Zehani, co-founders of Ninetnine remarked: ‘’Salim and Linda are warm-hearted people and their amazing travel experience is a natural fit with a cooking-style show. We are convinced that there is a bridge between a core audience in MENA and a dynamic diaspora in Europe and North America.”