Under the agreement, viewers in Europe will be able to access the Arabic content via MBC Channels.
Ninetnine, a content provider to cable and OTT platforms, has signed a distribution agreement with MBC Group.
Ninetnine has become the exclusive distributor of MBC channels in Europe with TV rights to its linear channels including MBC1, MBC5, MBC Drama, and MBC Masr.
MBC Channels will join Le Bouquet Maghreb, the largest Arabic bouquet of TV channels in Europe, which is distributed over cable, IPTV and OTT platforms. It will strengthen Ninetnine’s packages with programmes including The Voice, Master Chef, Arabs Got Talent, Ramez, Saraya Abdeen
Commenting on the agreement, Fadel Zahreddine, Director of Emerging Media of MBC Group, said: ‘”This partnership with Ninetnine is about reengineering the value of media offering for Arabs living abroad, through a single subscription point. As part of MBC Group strategy, our audience will access the best Arabic premium content on a global scale. We are excited to partner with experts who can create new and diverse opportunities and together we can expand the ways viewers can access to MBC channels and engage our audience.’”
Samir Zehani and Adel Hamla, Co-founders of Ninetnine added: “Following a number of recent successes in Europe, US, Middle East and North Africa, we’re delighted that Ninetnine is trusted by major Arab broadcasters as a positive disruptor in the Arabic overseas content distribution market, and we’re proud of this exclusive partnership with MBC Group. Ninetnine works on ROI-based content distribution, backed by data-analytics, which makes our strategy successful in different countries. We create value for our partners and we promote Arabic content in a way that resonates among our different audiences. Le Bouquet Maghreb is one example of the market potential, and we are now determined to upgrade MBC’s TV channel presence in Europe.”
