Ampetronic induction or hearing loop system transmits an audio signal directly into a hearing aid via a magnetic field.
NMK Electronics has become the new GCC distributor for Ampetronic induction loop systems. It comes as Williams AV recently became the US distributor for Ampetronic and also has an existing relationship with NMK. Both factors have opened the door for NMK to bring Ampetronic hearing loop technology into its portfolio.
NMK said that it has great expectations for the new deal, as hearing loop solutions are becoming more and more prolific throughout the region.
“We’ve been watching Ampetronic actively engaged in growing their business in the market and in the region for more than 10 years now and we’re delighted to hear of the collaboration with Williams AV, it’s a perfect fit for these two companies,” commented NMK business development manager Dino Drimakis. “For us at NMK, it grows our portfolio in the induction loop market, where we are actually seeing a lot of potential for growth. An increasing number of consultants are becoming aware of the importance of assistive listening solutions in the region, and as international venues and projects start to materialise, we’re seeing a big uptake.”
NMK expects the majority of this uptake to come from the healthcare and medical industry but sees great potential in nearly every installed vertical market. “Any public area typically needs an induction loop facility, and the requirements for them are consistently increasing,” added Drimakis. “We’ll be getting our presales team to work on more in-house designs with regards to loop induction simulations, and in general continuously promote and develop the brand. The nice thing about the brand itself is that it already has a very strong presence because of their highly active approach to the market. We’re super excited about partnering with Ampetronic because we’ve enjoyed really great synergy right from the first conversation.”
Sam Burkinshaw, Head of Business Development, Ampetronic, added: “By servicing the GCC market directly for the last 10 years, we recognise the value that a strong local partner provides. Having competed against NMK previously, we are confident that they will be able to offer unrivalled support for our segment with the combined, world-leading, portfolios from Ampetronic and Williams AV. We look forward to working with NMK to develop the growing assistive listening market in the region. We would like to thank all of our existing integration customers and look forward to continuing our work with them through NMK.”