NMK's Experience Center in Riyadh is a hands-on facility where partners and clients can explore the latest AV technologies, reinforcing NMK’s commitment to KSA’s growth.
NMK Electronics, a Midwich Group Company, launched its Experience Center and showcased advanced Audiovideo (AV) technologies at NMK InterActiVe 2024 in Riyadh.
Saudi Arabia’s professional AV market is set to grow at a CAGR of over 7% by 2026. In line with this growth, NMK Electronics hosted its flagship networking event, NMK InterActiVe 2024, at Mövenpick Riyadh. The event brought together over 400 professionals from the Kingdom’s thriving AV industry, showcasing advanced technologies, fostering partnerships, and celebrating innovation. It attracted a diverse audience of partners, vendors, clients, and end-users, solidifying NMK Electronics’ position as a leading distributor in the region. Attendees included representatives from renowned global brands such as Shure, Epson, Barco, L-Acoustics, Neat, Televic, and Arthur Holm, who presented their latest AV solutions tailored for the KSA market.
Speaking during the NMK InterActiVe 2024, Stephen Fenby, Group Managing Director of Midwich, said: “Saudi Arabia represents one of the most dynamic AV markets globally. NMK’s ongoing commitment to this region ensures that we remain at the forefront of innovation, collaboration, and growth.”
NMK announced the opening of its new Experience Center in Riyadh, a hands-on facility where partners and clients can explore the latest AV technologies, reinforcing NMK’s commitment to KSA’s growth. Another highlight of the evening was the live demonstration of Shure’s Axient Digital PSM, a cutting-edge wireless monitoring system that delivers exceptional clarity, reliability, and precision. This innovation is set to transform live audio production in dynamic environments. Attendees also explored other standout technologies, including, Epson’s 4K projector and Arthur Holm’s Dynamic 3.
The event also celebrated NMK’s partnerships, with awards presented to clients for outstanding projects completed in the past year. “NMK InterActiVe highlights our role as a trusted partner in Saudi Arabia’s AV industry. By connecting global brands with local opportunities, we aim to deliver impactful solutions that align with the Kingdom’s ambitious vision,” said Alex Kemanes, Regional Director, NMK Middle East.
