This marks Front Row Filmed Entertainment’s first venture into reality television.
MENA-based production companies Front Row Filmed Entertainment and Different Productions, known for Dubai Bling, have joined forces with regional celebrity Nour Arida and independent creative agency Read the Room to produce Confidence is Queen, a new reality series led by one of the Arab world’s most influential women.
The series sees Arida assemble a powerhouse squad of female mentors to guide a selected group of Arab women through an emotional and entertaining journey of fears, tears, laughter and discovery. More than a reality show, Confidence is Queen aims to ignite a confidence revolution, proving that the power of sisterhood can uplift, inspire and rebuild from the inside out.
With a social media following of over 18m and a track record of authenticity, Nour Arida has been among the first Arab women to front global campaigns for brands such as Audemars Piguet, Sephora, Boucheron and MakeUp Forever. Through the show, she extends her advocacy for women’s empowerment to television, tackling the very real confidence and self-worth challenges faced by women across the region and beyond.
For Front Row, this marks its first venture into reality TV. The company previously produced Netflix’s first Arab Original feature Perfect Strangers, which topped MENA charts and reached #3 globally, as well as the psychological thriller The Sand Castle, which premiered in 2025 and climbed to #3 on Netflix’s global rankings.
Read the Room, founded by five women with experience at global advertising agencies in Beirut, Dubai, New York, Montreal and Rio de Janeiro, brings expertise in brand communication, marketing and women’s rights campaigns in the Middle East, earning over 300 industry awards including multiple Cannes Lions.
The project is co-produced with Different Productions, the company behind Netflix’s hit Dubai Bling, Shark Tank Dubai, as well as It’s OK, an intimate look at Lebanese superstar Elissa. Arida and Read the Room will also contribute to co-developing and promoting the show, ensuring a blend of cultural authenticity and production excellence.
In a joint statement, Front Row’s Gianluca Chakra and Different Productions’ Mazen Laham said: “Confidence is Queen is more than a show. It’s a statement. Our partnership between Front Row and Different Productions came naturally: one rooted in bold, thought-provoking cinema, the other in globally resonant and impactful reality storytelling. Together, we’re blending cinematic craft with raw authenticity to create something powerful, relatable, and real. At its core is Nour Arida, a woman who embodies elegance, vulnerability, and unapologetic confidence. She represents a new generation of Arab women unafraid to be both strong and imperfect. That truth is what makes this project not just entertaining, but deeply human and profoundly inspiring.”
Nour Arida added: “I know this show is going to be revolutionary on so many levels, and I’m so happy with my partnerships in it. Between Front Row, Different, and Read the Room, we’re bringing to the table something disruptive, entertaining and creative all at once.”
