Ooredoo will be launching a series of products, services and initiatives specifically geared towards the gaming audience.
Ooredoo has partnered with Quest to launch its own eSports brand named Ooredoo Nation – Gamers’ Land.
Quest, registered in Qatar, specialises in the business of eSports and has been operating in the region for the past six years.
Aimed at tapping the rapidly growing eSports market in Qatar and the region, Ooredoo also announced key new agreements with Quest that will enable it to establish a significant presence throughout the MENA region.
As part of the agreements, Ooredoo will be launching a series of products, services and initiatives specifically geared towards the gaming audience.
Plans include a series of eSports tournaments, through which Ooredoo will identify the best talent in the country and the MENA region to form an Ooredoo eSports team that will represent Ooredoo in regional and global eSports events.
Ooredoo is also planning to host several global tournaments that will see participation from many international teams along with the Ooredoo eSports team.
Speaking about the launch, Sheikh Mohammed bin Abdulla Al Thani, CEOF of Ooredoo, said: “The eSports market now constitutes a multi-billion-dollar industry of global significance. Its emergence has led industry analysts to identify eSports as both a key economic trend in markets for data and as a future driver of strategy in the telecommunications business. By positioning itself as the go-to brand for this youthful, data-intensive, high-revenue activity. Ooredoo aims to establish leadership in the eSports domain and build the activity into an important revenue stream.”
Through this agreement, Ooredoo wants to empower the youth, give them an identity as gamers have always been ignored in this region.