With this partnership, the company looks forward to engaging its media, brand and marketing assets to amplify the reach and impact of the games.
Choueiri Group has been announced as the Official Media Partner of the Open Masters Games Abu Dhabi 2026 (OMGAD26) during the “Walk to Mars” ceremony held in Abu Dhabi. The launch event was attended by Choueiri Group Chairman and CEO Pierre Choueiri and took place under the patronage of Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Chairman of the OMGAD26 Supreme Organising Committee, with Aref Hamad Al Awani, General Secretary of the Abu Dhabi Sports Council, also present.
The event began with the signing of sponsorship agreements between OMGAD26 and several key partners, formalising their support in a ceremony led by His Excellency Aref Al Awani. Following the signing, attendees proceeded to the main arena where the countdown to the Games—branded as “Walk to Mars”—was officially activated. The initiative reflects the ambition, energy and inclusive ethos of the forthcoming global sporting event.
Pierre Choueiri said: “This is a landmark moment for the UAE, for Abu Dhabi, for sport and for our community. By partnering with OMGAD26, we are proudly aligning with a vision that celebrates movement, longevity and human potential. We are honoured to join this journey and contribute to the success of what will be a truly outstanding event for the UAE and the world.”
By joining OMGAD26 as its media partner, Choueiri Group reinforces its dedication to initiatives that advance wellbeing, cultural connection and active lifestyles. The company aims to leverage its media and marketing capabilities to broaden the Games’ visibility and impact.
Set to run from February 6 to 15, 2026, the Open Masters Games Abu Dhabi will gather more than 25,000 athletes from around the world. Competitors will take part in over 30 sports, including traditional Emirati disciplines and para-sport categories, making the event a major platform for health, inclusivity, empowerment and community engagement.
