Pay-TV network OSN is strengthening efforts to support the community with the launch of Live More, its Corporate Social Responsibility (CSR) initiative, aimed at encouraging families in the MENA region to adopt healthier lifestyles. OSN Live More aims to raise awareness about the importance of leading a well-balanced lifestyle and how simple day-to-day changes can […]
Pay-TV network OSN is strengthening efforts to support the community with the launch of Live More, its Corporate Social Responsibility (CSR) initiative, aimed at encouraging families in the MENA region to adopt healthier lifestyles.
OSN Live More aims to raise awareness about the importance of leading a well-balanced lifestyle and how simple day-to-day changes can make a big difference to peoples overall health and well-being.
David Butorac, CEO, OSN, said: OSN is committed to giving back to the communities that we serve in. As the most popular medium of entertainment, television has the opportunity to make a positive impact on peoples lives. An important initiative for OSN, we are leveraging the extensive reach of our network to educate and encourage families to be more aware and make smart health choices.
OSN Live More kicks off with an on-air awareness campaign which includes a series of English and Arabic infomercials that aim to educate viewers on the importance of getting more active. On-air promos will be refreshed regularly, engaging and encouraging viewers to make positive health changes.
OSN Live More is also endorsed by some of the Arab worlds leading celebrities including Ahmed Fahmi (singer, actor and Arab Idol presenter), Noor Khattab (TV personality and sports trainer), Hassan Al Raddad (lead actor of the popular drama Adam w Jameela), Reem Al Baroudi (One of Egypts favorite drama actress), and Emmy Samir Ghanim (Egyptian actress, star of Heba Rigl Al Ghorab – Ugly Betty) who share personal health tips focusing on the big impact of small lifestyle changes.
Hamad Malik, Chief Marketing Officer, OSN, added: Our CSR strategy was developed after detailed research and a subscriber survey that polled nearly 900 respondents across the region. Over 80% of those polled said that their own and their families health was the most important to them. This consumer insight and research led to the development of OSN Live More.
Phase 1 is currently on air and the feedback is overwhelming. We are extremely pleased to see the positive reaction and look forward to developing the initiative further. Through OSN Live More, we want to encourage individuals, especially the youth, to get more active and do the small things that make a big difference in the long term.
OSN Live More kicks off with the launch of an exclusive health show, Live Your Life a Different Way, hosted by the Arab worlds foremost sports instructor, Captain Nour Khattab who teams up with renowned health nutritionist, Dr. Sharifa Abu Al Fotooh, to share secrets on better living. The show features celebrity guest appearances including Shakel Tani and Tamer Hosny, from Saturday to Wednesday at 22:00 KSA on OSN Ya Hala!HD.
