Pay TV network OSN has announced that it will add five new channels to its HD bouquet on January 1, 2013 bringing the total number of HD channels it broadcasts to 36. Two premium HD Arabic channels OSN Ya Hala Shabab HD and OSN Ya Hala Arabella HD lead the channel expansion which also […]
Pay TV network OSN has announced that it will add five new channels to its HD bouquet on January 1, 2013 bringing the total number of HD channels it broadcasts to 36.
Two premium HD Arabic channels OSN Ya Hala Shabab HD and OSN Ya Hala Arabella HD lead the channel expansion which also includes the addition of third party channels such as Discovery World, Fuel TV and Fine Living. OSN will also enhance its HD portfolio with Discovery, E! and ITV upgraded to HD.
Speaking about the expansion, David Butorac, CEO of OSN said: Arabic content is one of the top ranked reasons people enjoy OSN, and following the tremendous success of OSN Ya Hala! HD launched last year, it was time to further enhance our Arabic offer with fresh, exclusive content. We are incredibly proud of the new channel line-up which promises to bring unparalleled exclusive content to the region.
OSNs new Arabic channels will showcase a mix of original content with new programmes slated to fill the airwaves around the region.
OSN Ya Hala Shabab HD, targeted at Arab youth, will include talk shows with star anchors Bassem Yousef and Ashraf Abdulbaqi discussing todays issues and Egyptian drama series featuring celebrities such as Khaled Alsawi in AlaKaf Afreet.
OSN Ya Hala Arabella HD is a telenovella channel featuring popular Arabic-dubbed Mexican series including super hits such as Kayd Imraah and Asirat Alhob. The new year will also see the launch of OSN Ya Hala! HD +2, time shifted by two hours, giving subscribers more flexibility to view their favourite shows.
Commenting on the expansion of OSNs Arabic channels, Khulud abu Homos, Senior Vice President of Programming and Creative Services, said: A new era of Arabic production emerged with the launch of OSN Ya Hala! HD last year and this is yet another beginning of a whole new world about to come to life through our brand new HD channels.
Viewers can expect the same level of production as OSN Ya Hala! HD with shows catering to youth and female audiences bringing the best in terms of fresh talent and content, including action and reality shows that live up to international standards. We will be introducing more Arabic channels this year bringing more of what our viewers love – movies, series, celebrity shows and new formats.
OSN will also introduce Discovery World, Fuel TV and Fine Living to the region.
Emad Morcos, Vice President – Business Development, Strategy and Digital at OSN added: Our research shows that High Definition is cited as one of the top five features desired by viewers and this is a key driver behind OSNs decision to upgrade popular channels, Discovery, E! and ITV, to HD enhancing the viewing experience and establishing us as the only broadcaster with the largest HD line-up. We will continue to add to our HD offering through 2013, added Morcos.