OSN has adopted a hybrid, modular approach in the development of the new platform.
A month after OSN launched its streaming platform, the Dubai-based pay-TV network hosted a roundtable with the press to showcase the technical prowess of its new streaming platform. Following a brief introduction by CEO Patrick Tillieux, CTO Peter Riz announced that the new platform was based on entirely new algorithms, thereby ensuring greater agility and flexibility to improve and evolve with market needs and demands.
He commented that OSN has taken a hybrid, modular approach in the development of the new platform, leveraging new technology to drive agility. With the new platform, OSN Streaming claims to offer an enhanced user experience with new features, including multiple profiles for friends and family, a new dedicated kids’ profile section with parental control and improved search and discovery.
Commenting on the development, Patrick Tillieux, CEO, OSN said: “OSN prides itself on being a leader in the OTT industry, going above and beyond to offer subscribers an experience that resonates with their entertainment needs. We are committed to curate and create the best content that resonates with our audiences and deliver it through the most seamless way, leveraging the latest technology, intuitive interface anywhere and through any connected device. This is yet another milestone as a key step in maintaining our competitive advantage across the region, and is a testament to our capacity to innovate and evolve.”
Peter Riz, CTO of OSN commented: “We were challenged to deliver and create a futureproof platform that meets the gold standard of viewing experience for our viewers, supported by new features and designs. Today, we have achieved this, in record time, and with no major disruption. We look forward to continuing to develop and innovate the functionalities of our technology as we support our ever-growing base of viewers across the region, staying ahead in this ever-evolving landscape.”
One company that contributed significantly to the development of OSN’s new platform is Budapest-headquartered Supercharge. CTO of Supercharge, David Kovacs, who was also present at the roundtable noted that the one big challenge for this project was the very tight timeline for delivery.
“In an unprecedented period of four months, we successfully built a robust software with an entirely from-scratch scalable algorithm, to support OSN’s future expansion plans and vigorous innovations in the pipeline. As designers and developers of the CXB (Customer experience builder), we look forward to supporting OSN’s promise to deliver the very best viewing experience on any device, anywhere.”
The new app undergoes continuous improvement on different aspects of the platform for a better user experience. This includes various touchpoints from content, discoverability, recommendation engines, consumer journeys, modes of payments, the user interface and user experience (UI/UX) and technical integrations. The transformative solutions implemented to meet OSN’s customers’ expectations were carried out at an unprecedented pace, considering the overhaul of the platform’s algorithmic codes.