The partnership with OSN is in line with Moonbug’s global expansion plans.
London-based kids’ entertainment company Moonbug Entertainment and OSN have announced a partnership, which will see the launch of the first Moonbug Kids linear preschool kids’ channel in the MENA region.
Launching on December 12, the new channel will bring Moonbug’s full collection of kids’ entertainment and educational programming for the first time. The shows include Cocomelon, Blippi, Morphle, Little Baby Bum, Mia’s Magic Playground, Go Buster, Playtime with Twinkle, Arpo, Gecko’s Garage, Supa Strikas and more.
The channel will provide over 175 hours of content with a supporting content package available on the OSN Streaming app. Top shows from Moonbug’s roster will air alongside other premium kids’ networks like Disney Channel, Disney Junior, Nickelodeon, Nick Jr and Baby TV. All content on the streaming app will be available in English and dubbed in Arabic and French.
Commenting on the partnership, Nicolas Eglau, Managing Director EMEA and APAC at Moonbug, said: “Launching a new linear channel in this region forms a key part of our mission at Moonbug, to create and distribute inspiring and engaging stories to expand kids’ worlds and minds. Partnering with the market leader OSN allows us to expand beyond the screen offering a modern digital-first destination with all our key brands for families across the Middle East and North Africa.”
Earlier this year, Moonbug partnered with television network Cignal to launch a dedicated Moonbug Kids channel in the Philippines. The company said in a statement that there would be more launches from single show packages on third-party outlets to branded channel blocks as well as 24/7 linear channels.
Nick Forward, Chief Digital & Content Officer at OSN, added: “We are excited to be the exclusive home to the first-ever Moonbug Kids’ linear channel in MENA. It will be a safe, curated but most importantly, an entertaining place for kids, especially preschoolers. Moonbug’s goal is to teach compassion, empathy and resilience to kids around the world, which exactly aligns with our approach to Kids Content at OSN.”