Turkey, Israel and Saudi Arabia together will be the region’s strongest markets, accounting for 55% of the region’s SVOD revenues by 2028.
Middle East and North Africa OTT TV episodes and movies will generate $5.69bn by 2028, double from $2.83bn in 2022, according to a new report by Digital TV Research.
Turkey, Israel and Saudi Arabia together will account for 55% of the region’s revenues by 2028. The 13 Arabic-speaking countries will generate $2.47bn in 2028, up from $1.28bn in 2022.
AVOD will bring in $1.55bn by 2028 – up by $1bn in 2022. Turkey will supply 62% of the 2028 total, with Israel bringing in another 11% and Saudi Arabia 10%.
SVOD is the revenue driver for OTT TV and video. SVOD revenues will reach $3.82bn in 2028, up by $1.8bn from $2.03bn in 2022.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “We forecast 42m SVOD subscriptions by 2028, double from 21m at the end of 2022. Netflix will have 11m subscribers by 2028. Disney+ started in the Arabic countries, Israel and Turkey in 2022 – with 7.22m subscribers expected by 2028.”
