SVOD revenues are reportedly set to climb by $59bn between 2020 and 2026 to $126bn, with SVOD's total share decreasing slightly from 62% in 2020 to 60% in 2026.
Global revenues from over-the-top (OTT) TV episodes and films will reach $210bn in 2026, up from $106bn in 2020, according to a study from Digital TV Research.
From the 138 countries covered, the top five will command two-thirds of global revenues by 2026. This proportion will be down from 71% in 2020, with emerging markets like Southeast Asia and MENA continuing to cut the cord. About $23bn of revenue will be added in 2021 alone.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “The US will remain the dominant territory by some distance. Its share of global revenues will still be 42% by 2026. This market is far from mature. US revenues will climb by $42bn between 2020 and 2026 to reach $88bn”.
From the extra $104bn revenues between 2020 and 2026, China will add $8.4bn to reach $24bn. Japan will add $4.5bn to double to $9.2bn, while India will increase by $4.7bn to more than triple to $6.7bn. The UK is set to continue to be the third-largest OTT market by 2026, edging out Japan with $9.92bn. The UK is forecast to have an OTT market worth $6.89bn at the end of 2021.
SVOD revenues will climb by $59bn between 2020 and 2026 to $126bn and their share of the total will dip slightly from 62% in 2020 to 60% in 2026.
Meanwhile, AVOD revenues will increase by $39bn between 2020 and 2026 to $66bn. This will be 32% of total OTT revenues by 2026, up from 26% in 2020.