The two channels will be launched on Tarfeeh TV, the first FAST platform targeted for the MENA region with a list of curated free ad-supported television channels.
TV5Monde and OTTera have partnered to launch two FAST (free ad-supported TV) channels in the MENA region.
The two channels will be launched on Tarfeeh TV, a joint venture between OTTera and SAWA Rights Management, by the end of the year. Tarfeeh TV is the first FAST platform to be available worldwide and targeted for the MENA region with a list of curated free ad-supported television channels.
The first channel, TV5Monde Voyage will air a curated selection of premier lifestyle series and programs, delving into the realms of trends, travel, fashion, design, and much more. The lineup includes acclaimed titles such as #version française, Demo de mode, and Tendance XXI. The second channel will immerse audiences in the culinary world, and air hit shows like Papilles and Epicerie Fine. Both channels will feature programming enriched with Arabic subtitles.
The partnership between OTTera and TV5Monde aims to provide MENA region audiences with a diverse range of lifestyle-related content that appeals to a broad spectrum of interests.
Speaking about the partnership, Stephen L. Hodge, CEO at OTTera said: “TV5Monde has been a longstanding orchestrator of premium content, reaching global audiences with authentic and entertaining stories. We are proud to be chosen by TV5Monde as the partner to help power and deliver their FAST channels to Tarfeeh TV and other prominent platforms in MENA and across the globe.”
The collaboration between OTTera and TV5Monde propels FAST programming distribution, empowering viewers to conveniently enjoy their favorite content on-demand.