The partnership will be led by SAWA Rights Management from its headquarters in Dubai.
OTT & FAST Channels provider OTTera has partnered with Sawa Rights Management (SRM), the channel aggregation and distribution company, to meet the growing demand for Free, Ad-supported Streaming TV (FAST) channels in the MENA region.
The partnership will pair Sawa’s wide range of local channel rights and advertising connections with OTTera’s OTT and FAST channel services. Sawa’s TV channel distribution business reaches all main IPTV and OTT platforms as well as over 750 commercial properties across the MENA region. In addition, Sawa holds international rights to over 40 TV channels which are currently being licensed to both commercial properties and consumer platforms worldwide.
OTTera has recently moved into Brazil and China with key business partnerships in the LATAM and Asian continents. Following the increased demand for ad-supported OTT channels around the world, OTTera has made a continued push into areas with changing demographics and viewership habits.
Commenting on the partnership, Steven Rifkin, COO of OTTera, said: “OTTera remains committed to increasing our global reach to support the goals of both our content and platform partners. Taking this step with Sawa Rights Management furthers our existing relationship over the past three years and cements OTTera’s commitment to being a part of the emerging FAST market in the MENA region.”
Ali Ajouz, CEO of Sawa, added: “Our agreement with OTTera will introduce a new era in TV entertainment across the MENA region. An era that offers viewers free access to local and international premium entertainment whilst adding a new digital advertising revenue stream to TV Networks on our platform. Our lineup of channels will be launched as part of an app in both iOS and Android app stores as well as a wide range of Smart TV app stores.”
