The partnership also includes a close marketing collaboration between both groups, with a focus on digital activities.
Thema, a subsidiary of Canal+ International and specialist of the edition and distribution of multicultural channels, has announced the renewal of its long-time partnership with Rotana Group.
The agreement grants Thema the rights to distribute the entire portfolio of Rotana’s channels in Europe (10 branded premium channels including Rotana Cinema, Rotana Drama, Rotana Classic, etc.), as well as unlimited access to Rotana’s content library.
Today, Thema distributes Rotana channels within Le Bouquet Maghreb in France and a selection of Rotana best movies and series in Maghreb VOD, the non-linear offer of Le Bouquet Maghreb, available in the premium offer Le Bouquet Maghreb+.
The deal also includes a close marketing collaboration between both groups, with a greater focus on digital activities, such as influence campaigns.
Commenting on the partnership, Sylvie Michel, Thema Deputy CEO, said: “Rotana had demonstrated the wide appeal of its premium channels and content among the Arabic diaspora in France.”
Following its rebranding in 2019, Le Bouquet Maghreb has emerged as the leading distributor of Arabic TV channels and content in Europe.
Jad Joubran, VP Business Development & Partnership, Rotana, added: “We are delighted to expand our offering and be closer to our viewers in Europe, this is all made possible as a result of years of association with a solid partner like Thema.”