The winner will be featured on Porsche's Instagram account and a fully paid trip to Porsche Ice experience in Finland for a week.
Porsche Middle East and Africa FZE has launched a competition called #Create2Extremes. A first-of-its-kind collaboration between a brand and the creative community at large, contestants are expected to use footage Porsche created for its campaign and create their own edits.
Porsche recently launched a video celebrating the new Taycan Cross Turismo, the world’s first electric Cross Utility Vehicle (CUV). The video shows a lot of action in extreme conditions, both hot and cold, to highlight how well the car performs regardless of where it’s being driven. It is the first time that an automotive brand has released a campaign video captured entirely by a first-person view (FPV) drone in such challenging conditions.
Two identical race tracks, one in the sandy desert in Liwa (UAE) and the other on a snow-blanketed frozen lake north of the Arctic circle in Levi (Finland), play host to the project, titled Drive2Extremes, which sees the Taycan Cross Turismo power between two contrasting worlds. Taking the viewer on this visual journey is the FPV drone videography of Johnny Schaer, heralded as one of the world’s top drone pilots and better known as Johnny FPV.
Drone innovator Johnny Schaer, and Emmy-award-winning director, Nicholas Schrunk, link seamlessly with professional racing driver and Porsche driving instructor, Jukka Honkavuori, to create the edit, captured between the biting cold of Levi and the blistering heat of Liwa.
The competition #Create2Extremes will expect enthusiasts and fans to use Johnny’s footage created in Levi and Liwa and edit it to create their own version of the hero film.
A microsite with the footage will go live on Porsche’s Instagram account for creators to download, make their own edits, and enter the competition by posting it on their account using hashtag #Create2Extremes.
The winner will be featured on Porsche’s Instagram account and a fully paid trip to Porsche Ice experience in Finland for a week.
Commenting on the project, Dr Manfred Braeunl, Chief Executive Officer at Porsche Middle East and Africa FZE, said: “Innovative, exciting, and bursting with Porsche DNA, this model proclaims ‘adventure’ and an ‘active lifestyle’. With this leading-edge production, we want to highlight the versatility and durability of the all-new Taycan Cross Turismo for a creative, ambitious and individual lifestyle.”
Markus Peter, Marketing Director at Porsche Middle East and Africa FZE, added: “By partnering up with innovative content creators, we authentically showcase the car in new perspectives and create curiosity, enhancing the awareness for our electric products.”
The Drive2Extremes video is released on Porsche’s official YouTube channel as well as on the Porsche Newsroom.